Updated: Feb 10, 2021
Colour psychology series
What is Colour psychology?
Colour psychology is the study of hues as a determinant of human behaviour. Colour influences perceptions that are not obvious, such as the taste of food. Colours have qualities that can cause certain emotions in people. ... Colour psychology is also widely used in marketing and branding. Wikipedia
Colour psychology plays an especially important role in office interiors due to the close relationship the workspace has to the brand identity of the company that inhabits it.
In marketing, the brand is everything. A particularly important identifier of the brand is the colour choice employed by that brand to communicate its personality, culture, and message. The exact same explanation can be used for colour application in corporate interiors: The colours applied the office interior space convey the culture, identity, values, energy, and messaging of that business… in other words, the brand.
However, applying colour to the office interior is not just a case of throwing brand colours around and expecting to accidentally create the right experience. Colour application in interior design is very deliberate and it is more deliberate when communicating a brand than anywhere else.
Every single colour in the spectrum, visible to the human eye, is responsible for evoking an emotional response in the beholder. The emotional responses are largely universal however there are some differences between different cultures and nationalities in the association of certain colours with emotions. Colour use is so effective and powerful when it comes to brand awareness and brand experience that it must be treated with care to generate the desired experience…. Without saying a single word, the mere presence of a colour creates a human response…. Immensely powerful. This is just as important for the visitor experience as it is for the inhabitant experience... you want to create a comfortable and inspiring environment for your employees, right?
Now, imagine the potency of mixing colours. One can create a myriad of emotional responses and reactions by placing certain colours together in a certain way, within one interior space.
In this blog series we will explore and unpack the psychology of colour as it affects us in our work environments. If you are considering changing the application of colour in your workspace, then follow this blog series for some especially useful information.