Seats Ahead

Seats Ahead – Trade Showroom

Next Interiors was commissioned to design a flagship showroom for Seats Ahead, showcasing their diverse seating ranges to trade buyers, designers, and industry professionals. Located in Johannesburg, the space needed to function as both a practical display area and a refined brand environment — striking the balance between utility and style.

The design concept centred around a clean, minimal, and upmarket aesthetic. A predominantly white-on-white palette was chosen to allow the furniture pieces to take centre stage, creating a neutral yet sophisticated backdrop. Bold lighting elements and carefully curated feature zones add rhythm and contrast, guiding visitors through the showroom experience.

Flexibility was key to the spatial planning. The layout was designed to accommodate regular product swaps and future collections, ensuring long-term relevance and usability. Each display area was treated as its own stage, allowing for clear product differentiation while maintaining a cohesive visual language throughout.

This project reflects the power of restraint — where precision, simplicity, and clarity create an immersive brand experience that elevates both the products on display and the company behind them.